More than seventy percent of the population engages in some form of social media interaction each day. If you want to have a business be a success then it is recommended that you get your name out into the wider world and social media is a quick way to get your name on the lips of potential customers.

Increased Traffic to your Website

The presence your business has on social media will certainly increase the number of people who visit your site. If you are advertising on social media sites your website will be recommended on the side of the page. If your friends make posts about you then your website address will be shared in multiple posts each day. Each time your URL is posted it can increase the amount of traffic to your pages.

Increases the Recognition of your Brand

The more often that people see or read about something the more familiar they become with the item. When you see something repeatedly you start to become familiar with it and you automatically think you know more about something that you are familiar with. That means that you will be twice as likely to buy a loaf of bread that you recognise the brand of, than a loaf of bread that you have never heard the brand name of.

On social media the brand of your business can be mentioned tens, hundreds or even thousands of times each day. People see the posts their friends make mentioning your brand, and if you are advertising on the social media site then to the right of their screen they will see your advertisement. They will see your name often enough that they become familiar with the brand name.

Higher Rankings with the Search Engines

One of the ways that you get higher rankings from the search engines is for the search engines to think you have increased in popularity. In order for the search engines to believe you have increased in popularity you have to get your URL shared on other pages. You can post on blogs, and forum discussions and leave your web link on those pages, but if you want to have the link to your web pages shared hundreds of times each day you are going to need to get a social media account.

Your friends on the social media sites will share the link to your website pages because they want to help you and to help their friends find the things you have to offer. Each time that the link is shared is an increase in the amount of people that the search engines see as visiting your site, or liking your pages. That means that the search engine believes you have become a sought after website and they increase the number of times they recommend your site in conjunction with the keywords they associate with your page content.

You can possibly move your website up in the rankings and you will not have to invest time or money to do so. Social media could do most of the work for you.

Lower Advertising Cost

The biggest benefit you will get from social media advertising is the cost of your advertising will be reduced. Social media is the word of mouth advertising of today. Before the time of the internet, business owners relied on word of mouth advertising from their customers to attract new customers. When a customer was happy with the services or products they bought they told their friends, neighbours, and co-workers about their experience. Of course it should be said that if a customer was not happy with services or goods they received they were quick to tell their friends as well.

Word of mouth advertising was more valuable than the advertisements in newspapers, magazines, and on the radio, because when your friend recommends a product you are three times more likely to go out and buy that product. This is due to the fact that your friend knows you, they know what you like, and you trust what your friend has to say.

Social media works by connecting people to their friends and family. People share their lives, their thoughts, and recommendations for products with their friends. When a person finds something they like they post it on their social media site, and then their friends read the posts, and they re-post them so their friends can read them, and this process continues. One satisfied customer making a social media post about your products or services has the potential to reach thousands of other potential customers in a twenty four hour period. That is word of mouth that is spread like wildfire.

The beauty of all of that word of mouth connection is that you do not have to pay anything for the people mentioning your business. If you have a website or a social media page the people can share the link to your pages and you do not have to pay a penny.